Every January I look forward to the annual Fancy Food Show in San Francisco. It is always a feast for the senses. Here is a brief summary of the most exciting trends of the 2012 show.
One of the hot trends was creative and fun fusions of international flavors, ingredients and cooking styles. Exotic fruits (rambutan, passion fruit, dragon fruit, lychee, mangosteen, interesting citrus (Buddha’s hand and Yazu) were showcased in many sauces, teas, snacks and dressings. Chefs from many regions enticed visitors to sample their delicious sauces, dips and spreads on samosas, latkes, flat breads and pilafs of ancient grains.
Another major trend was the exploration into regional Asian flavors and ingredients that were once only found in specific ethnic circles. Indian, Philippines, and Vietnamese join regional Chinese and Thai cuisine with exciting sauces, meals, snacks, drinks, and disserts. Intriguing combinations of ingredients were utilized such as: coconut, lime, cilantro, new soy ingredients, sesame, poi (taro), fish sauce, tamarind, rice flours, nori, regional herbs, and Asian alcoholic beverages.
Intensity is how I would describe the third major trend. Bold flavors and vibrant (not always natural) colors grabbed everyone’s attention. Latin peppers of many varieties were found spicing up products well outside Latin genre. Many of these products were personified with wild names like Original Juan’s “Pain is Good, Hott Nuts” and Guy Fieri’s “7 Pepper “Burn Baby Burn” Salsa. Also, there were cocktails, teas, sauces and confections in all colors of the rainbow.
Finally, emotional concepts like homemade, traditional, old world, natural and local were common marketing themes. These phrases and imagery were used across the product lines and people were responding to them, perhaps remembering good times and places. Gluten free, low salt, and other health spins were found but not as promoted as “green” products. Call outs to social responsibility and environmental sustainability were found an increasing number of products as compared with past years.
I’m enjoying working with these trends and anticipating what will be shown next year at the Fancy Food Show!
Chef Chris Wilmoth















