Popcorn’s Popularity and a Survey of Moviegoer Popcorn Preferences

Kagome conducted an online survey of 500 movie theater customers around the country about their experience and preferences around movie concession food. Here’s what they had to say about popcorn…

·      52% of movie goers always purchase food from theater  concessions.

·      87% of customers who visit theater concessions purchase popcorn.

·      81% of movie customers are interested in purchasing popcorn with flavors beyond butter and salt.

·      66% of movie customers purchase and consume popcorn at least once a month outside of the movie going experience.

2019 11 7 Chocolate And Strawberry Popcorn

Popcorn is projected to be eaten by 234 million Americans in 2020. Garrett Popcorn Shops out of Chicago features a cult favorite combination of cheddar cheese and caramel other salty sweet combos you will see on store shelves include; salted caramel, sweet and salty kettle corn.  Popular flavors run the gambit from savory to sweet and plain; sea salt and butter, salt and herb, blue cheese, white cheddar, chili lime, golden turmeric, and truffle.

2019 11 7 Gen Z Cartoon


Thanks to social media, consumers are more aware of food and flavor trends globally and younger consumers are becoming more adventurous in their eating. 

“With exposure to international foods starting at an early age, whether in restaurants or at home, Generation Z is more likely to be open to the latest international food trend or innovative fusion creation,” Jenny Zegler, associate director, Mintel Food & Drink, said.

Consumers desire some flavor adventure within the realm of the familiar.  An example of familiar flavor with a twist is spicy jalapeno combined with ranch, blue cheese and garlic, or sriracha mayo. Exploring popcorn flavors beyond the classic butter and salt can help create interest and excitement for your customers and keep them coming back for more!


About Kagome

Kagome is a global leader in sauce creation and production.  Our culinary team works closely with our customers to provide flavorful solutions to meet demands and trends around the world.

For questions about where you can buy your next delectable sauce, buttery spread or popcorn seasoning for your concession menu, please contact Ann.Smith@kagomeusa.com.


Article Resources

MOVE OVER MILLENNIALS, GEN Z IS NOW SHAPING THE FOOD AND BEVERAGE LANDSCAPE

HTTPS://WWW.FOODNAVIGATOR-USA.COM/ARTICLE/2018/07/17/MOVE-OVER-MILLENNIALS-GEN-Z-IS-NOW-SHAPING-THE-FOOD-AND-BEVERAGE-LANDSCAPE


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Kagome Asia

With 10 facilities and growing, Kagome has aggressively expanded operations from its base in Japan to Taiwan, China, and Malaysia. Kagome Japan has an exceptional commitment to quality, teamwork, science and technology. Kagome Japan is home to the world's largest privately held tomato seed bank with 7,500 varieties. It is also where many of our proprietary processes were nurtured and brought to fruition. Kagome Japan's core values are shared across its family of companies.

Capabilities in Asia include a colorful variety of fruit and vegetable products such as sauces, drinks, ready-to-eat meals and probiotics.

Kagome Australia

Kagome Australia is expanding into sauce production from tomato farming and processing. The opposite growing season in Australia gives us added flexibility. It will be the first fully vertically integrated operation in the Kagome family.

Kagome Europe

HIT, a Kagome subsidiary in Portugal, is based in a superb tomato growing region. These tomatoes are highly prized for their color and sweetness, which HIT turns into unique tomato ingredients and products. A newly established Agricultural Research Center studies new seed varieties and processing technologies in collaboration with other Kagome teams.

Kagome USA

Kagome USA has manufacturing and R&D facilities on both coasts, in California and Arkansas. Capabilities have evolved from pouched tomato sauces to include cream sauces, compound butters, margarines and spreads, and portion pack. With unmatched access to consistent tomato crops and other raw materials, the US operation is highly scaled, flexible, and efficient to meet global demands. United Genetics, a seed company based in California, recently joined the Kagome family.