Popcorn and the Movies

Popcorn has been around for thousands of years but when did it become a popular snack associated with the movie going experience?

In the 1920's Popcorn was a low cost snack for movie goers .  According to the book Popped Culture: A Social History of Popcorn in America, movie theaters originally didn't want to sell popcorn, perhaps due to the messiness it caused. Movie theaters were at first modeled after acting theaters trying to provide a luxurious experience with plush seating and expensive carpets.  Movie theaters expanded its audience when sound entered the picture.  At first vendors set up carts outside movie theaters to sell to patron but soon movie theater owners seeing a business opportunity began selling their own popcorn and snacks inside the theater.

Today popcorn and candy and other food sold can  account for nearly 50 percent of theaters' total profits with as much as 85 percent profit on concession sales.  

As the next generation of movie theaters are swinging back towards the luxury experience, serving alcohol and at your seat food service, it will be interesting to see what comes next! 

2020 3 12 Popcorn Org Infographic


About Kagome

Kagome is a global leader in sauce creation and production.  Our culinary team works closely with our customers to provide flavorful solutions to meet demands and trends around the world.

For questions about where you can buy your next delectable sauce, buttery spread or popcorn seasoning for your concession menu or popcorn shop, please contact Ann.Smith@kagomeusa.com.

Blog sources: https://www.tested.com/art/movies/458433-history-popcorn-and-movies/  and  https://www.popcorn.org/Facts-Fun/History-of-Popcorn

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Kagome Asia

With 10 facilities and growing, Kagome has aggressively expanded operations from its base in Japan to Taiwan, China, and Malaysia. Kagome Japan has an exceptional commitment to quality, teamwork, science and technology. Kagome Japan is home to the world's largest privately held tomato seed bank with 7,500 varieties. It is also where many of our proprietary processes were nurtured and brought to fruition. Kagome Japan's core values are shared across its family of companies.

Capabilities in Asia include a colorful variety of fruit and vegetable products such as sauces, drinks, ready-to-eat meals and probiotics.

Kagome Australia

Kagome Australia is expanding into sauce production from tomato farming and processing. The opposite growing season in Australia gives us added flexibility. It will be the first fully vertically integrated operation in the Kagome family.

Kagome Europe

HIT, a Kagome subsidiary in Portugal, is based in a superb tomato growing region. These tomatoes are highly prized for their color and sweetness, which HIT turns into unique tomato ingredients and products. A newly established Agricultural Research Center studies new seed varieties and processing technologies in collaboration with other Kagome teams.

Kagome USA

Kagome USA has manufacturing and R&D facilities on both coasts, in California and Arkansas. Capabilities have evolved from pouched tomato sauces to include cream sauces, compound butters, margarines and spreads, and portion pack. With unmatched access to consistent tomato crops and other raw materials, the US operation is highly scaled, flexible, and efficient to meet global demands. United Genetics, a seed company based in California, recently joined the Kagome family.